Brand Identity, Print

Instructor: Jason Holley, David Tillinghast
Photo: Candace Wakefield, Peter Watkinson

Graduating students were assigned to create a portfolio book and collaterals that match the student’s identity. I wanted the identity system to express the overall atmosphere of my work. The biggest challenge was to find myself who I am as an artist. The first step was to figure out the coherence between my work including illustration, graphic design and motion. I figured out that simplification is a tool that i use as a designer.

Three shades of dusty pink color were chosen as main colors of the identity system in order to represent how I composedly untangle the complexities inherent within the subject matter in multidisciplinary ways.

Exhibited at ArtCenter College of Design Hillside Campus, Spring 2017.

© Eun Jung Bahng 2019