Unstable Media is a rebranding project for V2_, an interdisciplinary center for art and technology in Rotterdam. Unstable Media presents, produces, archives and publishes research at the interface of art, technology and society. Activities include organizing presentations, exhibitions, workshops, research and development of artworks in its own lab.
The overall identity is inspired by their point of view—how art and design play an essential role in the social embedding of the technological developments. The word mark intentionally breaks up to emphasize the idea of unstableness. Responsive design system and gradient colors represent adaptability and transmission.